[Video] Mastering the Art & Science of Pre-Selling

2023 Dealership Minds Summit Video Series

2023 DEALERSHIP MINDS SUMMIT - VIDEO SERIES Mastering the Art & Science of Pre-Selling Hi there   We are pleased to bring you the next installment of the 2023 Dealership Minds Summit Video Series! This video series is brought to you by DeLaval.   Tight inventories and OEM allocations mean the days of “selling from a full basket” are long gone. It takes a special skill set and organization to manage expectations and get the order. WATCH NOW B.J. Knutson, Titan Machinery, Fargo, N.D. (Dealership of the Year Alumni Group) — With 20-plus years of experience at Titan Machinery ranging from sales consultant to store and complex manager to now president/COO, B.J. Knutson has been leading the pre-selling charge at the 100-plus ag and construction machinery group.   “We took a chapter from what Deere and high-end automotive were doing and started getting our customers geared toward our pre-selling,” he says. Those efforts have paid off in what Knutson says contributed to exceptional sales years in 2022 and 2023 — $2.8 billion over the last 2 years. Because the specs for each piece of equipment are unique to the customer, he says 9 out of 10 times, Titan can get the customer the best price through pre-selling.   Edmund Byne, Agriteer, Lititz, Pa. — Prior to joining Agriteer, the newly formed group consisting of Binkley & Hurst and M.M. Weaver, as the director of sales in October 2022, Edmund Byne worked closely with numerous dealers as an AGCO account manager. He shares his observations on how dealers can achieve wholegoods presale rations of 70% and more. Byne explains how the 7-store AGCO dealership — with a long history of pre-selling long before the supply chain presented inventory challenges — works closely with its customers to do equipment needs and purchase plans a year or more in advance. The 2023 Dealership Minds Summit Video Series is brought to you by DeLaval DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare and overall quality of life. DeLaval is the worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, ensuring milk quality and animal health. DeLaval solutions are used by millions of dairy farmers around the globe every day. Learn more at www.delaval.com. Join us at the 10th Annual Dealership Minds Summit in Madison, Wis., on August 6-7, 2024. This once-a-year opportunity to learn and network with the most influential “Dealership Minds” in the industry — of every color, size and experience — will provide actionable, best-practice ideas to take your dealership to the next level. Register using promo code SUPER15 and save 15% off each attendee. Dealership Minds Summit • 16655 W. Wisconsin Ave, Brookfield, WI 53005 Click here to update your email preferences for exclusive Farm Equipment content series like this. Click here to unsubscribe from this mailing list.   View Email Online